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21 May 2012
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The Independent, Santa Barbara: Sibling Feud Hits Lundberg Survey Heirs PDF Print E-mail
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by Barney Brantingham   
05 March 2011
Image Oil and Anti-Oil
BROTHERS VS. SISTER: Jan Lundberg, of the famed Lundberg gas-price survey family, rode his bike up to my house in the pouring rain to talk about a real-life Santa Barbara soap opera.

Jan, an anti-oil environmentalist who advocates tearing up pavement, is suing his famous “prophet of the pumps” sister Trilby Lundberg and others over the alleged wrongful death of their mother, Mesa, in 2008.

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Barney Brantingham: On the Beat

She was the widow of the late oil guru Dan Lundberg, who in the 1950s founded the survey of thousands of gas-station pump prices, informative to the public and highly useful to the oil industry. The survey hit the headlines during the 1970s OPEC gas shortage panic...

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Read the whole article at the original source The Independent, Thursday, March 3, 2011.

Further Reading:

Lundberg v. Lundberg, Santa Barbara: The Wrongful Death of an Oil Guru's Widow

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photo by Sue De Lapa
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March 12, 2011     
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